Consumer PR

Paul Allen & Associates has worked extensively on consumer PR campaigns from all disciplines from FMCGs and fashion to retail outlets and restaurants. Our expertise in this field is second to none, and is proven in the long track record of successful campaigns.

Our consumer activities focus on creativity, innovation and ideas that command the attention of our target audiences. We understand the process of good branding from the launch of a product or service, to repositioning it in time and along the way, creating a vast array of news story angles in order to keep the global name dominant and alive.

From a strong marketing background, we can set out to educate and inform all key audiences, from the employee to the consumer on the high street. In a world of media overdrive, we have managed time and time again to rise above the clutter of competitive voices through our knowledge of the latest developments in public relations and marketing. We encourage conducting regular benchmark research studies at varying intervals to fully appreciate the development of the brand life cycle.

Take a look at our recent projects in our PR Media Section.

A selection of clips compiled from our recent PR work in Ireland.