Categories: PAA PR Blog

Donald Trump never thought he could win


The recently published Fire and Fury by journalist Michael Wolff allows the reader to access all areas pass to the White House. From sitting in the Oval Office to travelling with the President, the book takes you on a rollercoaster ride from Candidate Trump through to a badly organised and badly funded political campaign to the inauguration and beyond.

It is very hard to fully understand how the team around the president would allow the book’s author Michael Wolff such privileged access to the White House, considering one of his previous works was The Man Who Owns the News, a 2008 biography of Rupert Murdoch. Murdoch apparently greatly regretted his decision to allow Wolff to write the book.

The book opens with an insight into The Donald and his view that he could not possibly win the election, and that he thought he would lose by around 6%. When the results started to tumble in, he and his team could not believe their eyes as to what was about to unfold.

Wolff makes great use of his interviews with Steve Bannon for much of the saucy insight in the book. This is, admittedly, one of the several good reasons to not trust Wolff’s account of the Trump presidency, as Bannon and his Breitbart News Network had a terrible reputation even before Trump’s campaign launch. Bannon was also sacked by Trump last year, and is reported to be extremely bitter about it.

Wolff also claims to use many White House staff as sources. Among the many claims in the book is that Trump likes to eat dinner in bed, watching three tv screens while making phone calls to his friends. Another is that White House staff treat him as ‘’a recalcitrant two year-old’’.

The book is a must read for any observer, be they interested in politics, global affairs or even fake news. Imagine one day waking up, deciding to write a book and getting the most powerful man in the world to scream blue murder about the publication.

The book was clearly rushed to the shelves, and as a master-stroke it was rush-released owing to the mountain of controversy stimulated by the Commander-in-Chief. There are quite a lot of factual and typographical errors, most of which are easily digestible.

Imagine waking up one day to write a book that is condemned by the most powerful man in the world and having an absolute blockbuster on your hands. I myself am looking forward to the sequel, which I understand will be out over the summer, the second of a trilogy of titles #fakenews.