Categories: PAA PR Blog

Hello GDPR

To opt in or to opt out? That is the question.

With a blink of an eye, the deadline of General Data Protection Regulation (GDPR) came and went on Friday 25th May 2018. We were all hoping for a new spam free life thereafter. This was soon to be short lived as a number of airline companies (and others) started again to email me about very, very exciting new routes and offers.

I am sure you were like many people who received hundreds of messages last month from companies that wished to comply with GDPR and were simply begging you to allow them to continue firing emails at you, regardless if you wanted them or not.

For once we decided to open a file on our PCs and I for one decided to read each email to see if we wished to opt in or opt out. Some asked for a lot of hard work to be carried out, so I decided to read the very small print. In some cases it was just not simply tick a box if you wish to opt out or continue to receive emails. Others posted ads asking the reader to reply and be unsubscribed.

Today I opened my PC to see a lot of the people I had said goodbye to had now come back to say Hi again, when I thought they agreed to say goodbye.

Finally, when talking GDPR, something which no one really thinks about is the Directive on Security of Network and Information Systems (NIS Directive). This is the first EU wide law on cyber-security and was enacted on 9th May 2018. This Directive is far more wide-reaching and impactful on daily business life but remains a mystery to a lot of companies today.

However, no one seems to know much about it. Maybe they opted out.