Proportion

Social media winning the war of relevance

The death knell has been sounding for some time. Traditional media is in deep decline. Viewership, listenership and readership figures are on the slide as consumers turn to social media and podcasts for their daily content fix. Historically, the national …

Proportion

Corporate Communications and The Law

The era of fluffy public relations, thankfully, is all but extinct. PR is a serious business. It is a long-term, strategic discipline that should be embraced at the highest level of corporate planning. This is never truer than when looking …

Proportion

Crisis Communications

While crisis communications is the most high profile area of public relations practice, with PR agencies building their reputations on successful campaigns, and big corporations losing theirs on the back of unsuccessful ones, it is probably the most overlooked and …