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Blog | PR Ireland

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How was your day? May I ask did you have difficulty arriving at the carpark and getting into the building? Did you have to show your ID to come up the lift, passed security and log on to your station in the office? Today, some medical doctors’ offices are now using palm scanners to check...

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Meanwhile back in the U.S., some voters in the State of New Hampshire received a phone call from President Biden telling them not to vote today. It was a very impressive fake. The so called robocall is thought to have been generated by Artificial Intelligence. The U.S. Attorney General’s Office says it appears to be...

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We were thrilled that our Managing Director Paul Allen was invited to participate in the latest podcast from the All-Ireland Business Foundation. The podcast focused on lessons learned down the years and what the future may hold for people running businesses. In the podcast Paul talked about his company’s success which is based on unwavering...

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In an ever-changing world of AI, a research group has released an AI model designed to spread fake news and disinformation by pretending to be a legitimate and widely-used open-source AI site such as the ones we are all trialling. The proof-of-concept and their promotional stunt, dubbed “PoisonGPT,” is aimed at highlighting the potential dangers...

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Our campaign “Climb with Charlie​” has been selected as a finalist for the World Public Relations & Communication Awards 2023, organised by Global Alliance. RTE’s legendary broadcaster Charlie Bird set up the “Climb with Charlie” campaign following his diagnosis with Motor Neurone Disease to help and show support for everyone who has to climb their own physical...

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